Democratic lawmakers are embracing a fresh digital strategy, leveraging online content creators, podcasters, and celebrities to amplify their message ahead of elections. While some efforts have gained traction and topped trending charts, others have been met with mockery from both liberal allies and Republican critics. Key figures like Gavin Newsom and Gretchen Whitmer are engaging in unconventional outreach, including discussions with conservative influencers and policy-focused meetings. The party hopes this approach will energize voters without coming across as inauthentic or 'cringe.' The success of this strategy remains uncertain as Democrats navigate the evolving digital landscape.
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